LAST UPDATED: June 2, 2013

THE COCA-COLA COMPANY PRIVACY POLICY

The Coca-Cola Company (as defined in our Website Terms of Use and its affiliates are concerned about privacy issues and it/they want(s) you to be familiar with how we collect, use and disclose information. This Privacy Policy describes our practices in connection with information that we collect through activities that link to this Privacy Policy including websites (our “Websites”) and any mobile sites, applications, widgets, and other mobile interactive features (collectively, our “Apps”), through our official social media pages that we control (our “Social Media Pages”) as well as through HTML-formatted email messages that we send to you (collectively, including the Social Media Pages, Apps and Websites, the “Sites”). By providing Personal Information to us, you agree to the terms and conditions of this Privacy Policy.

If you are located in the European Union (EU), please note that The Coca-Cola Company is signed up to the Safe Harbor framework agreed to by the U.S. Department of Commerce and the EU/Switzerland with respect to personal information collected by entities located in the European Economic Area and transferred to The Coca-Cola Company in the United States. For additional information regarding the Safe Harbor Program, see The Coca-Cola Company’s Safe Harbor policy

Personal Information

Personal Information We May Collect

“Personal Information” is information that identifies you as an individual, such as:

• Name
• User name
• Postal address (including billing and shipping addresses)
• Telephone number (including home and mobile phone numbers)
• Email address
• Credit and debit card number
• Profile picture
• Social media account ID

In some cases, we may use a third party payment service to process purchases and/or collect donations made through the Sites. In these cases, your Personal Information may be collected by this third party and not by us, and will be subject to the third party’s privacy policy, rather than this Privacy Policy. We have no control over, and are not responsible for, this third party’s use or disclosure of your Personal Information and we do not endorse those third parties or their websites. We do not make any representation as to the accuracy, completeness, timeliness or suitability of information in those third parties’ own privacy policies. It is your responsibility to read the privacy policies on third party websites carefully before you use them.

You must not submit any Personal Information relating to other people to us or to our service providers in connection with the Sites. Instead, you must ensure those other people submit their own Personal Information to us directly, including for example by using this Site alongside you. If – despite this warning – you do submit Personal Information relating to other people to us through this Site - we will take this to mean that you represent that you have their prior authority and explicit consent to do so, including in order for us to use their Personal Information in accordance with this Privacy Policy.

How We May Collect Personal Information

We and our service providers may collect Personal Information in a variety of ways, including:

• Through the Sites: We may collect Personal Information through the Sites, e.g., when you sign up for a newsletter or make a purchase.
• Offline: We may collect Personal Information from you offline, such as when you contact customer service. We may at our discretion point you towards this Privacy Policy at that time.
• From Other Sources: We may receive your Personal Information from other sources, such as public databases; joint marketing partners; social media platforms; from people with whom you are friends or otherwise connected on social media platforms, as well as from other third parties. For example, subject to applicable data privacy law, if you elect to connect your social media account to your Website account, certain Personal Information from your social media account will be shared with us, which may include Personal Information that is part of your profile or your friends’ profiles.

Subject to applicable data privacy law, the Personal Information you provide through the Sites may be combined with Personal Information and Other Information that you provide to us (via online or offline means), that is publicly available, or that we may otherwise obtain online or offline.

How We May Use Personal Information

Subject to applicable data privacy law and, where relevant, consent, we may use Personal Information for the following purposes (this is not a definitive list):

• to respond to your inquiries and fulfill your requests, such as to send you newsletters or to respond to your questions and comments.
• To send administrative information to you, for example, information regarding the Sites and changes to our terms, conditions, and policies. Because this information may be important to your use of the Sites, you may not opt-out of receiving these communications.
• to complete and fulfill your purchase and/or your donation, for example, to process your payments, have your order delivered to you, communicate with you regarding your purchase and provide you with related customer service.
• to provide you with updates and announcements concerning our products, promotions and programs and to send you invitations to participate in special programs and for direct marketing purposes,
• to re-contact you if we have not heard from you in a while,
• to send you advertising/promotional material from any of our affiliates, and from our promotional and strategic partners.
• to personalize your experience on the Sites by presenting products and offers tailored to you.
• to process rewards, prizes, and donations, as applicable.
• to allow you to participate in polls, sweepstakes, instant win promotions, contests and other promotions and to administer these activities. Some of these activities have additional rules, which could contain additional information about how we use and disclose your Personal Information, so it is important that you read the additional rules carefully.
• to allow you to send messages to a friend through the Sites. By using this functionality, you are telling us that you are entitled to use and provide us with your friend’s name and email address, phone number, or other contact information.
• to allow you to contact and be contacted by other users through the Sites, as permitted by the applicable Site.
• to permit you to participate on message boards, chat, profile pages and blogs and other services to which you are able to post information and materials (including our Social Media Pages).
• to permit you to participate in social sharing, including live social media feeds.
• for our business purposes, such as analyzing and managing our businesses, market research, audits, developing new products, enhancing our Sites, improving our services and products, identifying usage trends, determining the effectiveness of our promotional campaigns, tailoring the Sites experience and content based on your past activities on the Sites, and gauging customer satisfaction and providing customer service (including troubleshooting in connection with customer issues).
• as we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.

How Personal Information May Be Disclosed

Subject to applicable data privacy law and, where relevant, consent, your Personal Information may be disclosed to the following recipients (this is not a definitive list):

• to our affiliates for the purposes described in this Privacy Policy. The Coca-Cola Company and/or its affiliates (as relevant and depending on applicable data privacy law) is/are the party/parties responsible for the management of the jointly-used Personal Information (to see a list of our affiliates including those in your own country go to [http://www2.coca-cola.com/investors/form_10K_2005.html]).
• to our third party service providers and to our affiliates, as relevant, who provide services such as website hosting, data analysis, payment processing, order fulfillment, infrastructure provision, IT services, customer service, email delivery services, credit card processing, auditing services and other similar services to enable them to provide services.
• with our third-party strategic partners with whom we may enter into a special relationship. Because these third parties will use your Personal Information in accordance with their own privacy practices, you should check their websites for information regarding their privacy practices.
• In connection with promotions, for example, to third parties that are sponsors of sweepstakes, instant win promotions, contests and other promotions, to provide lists of the names and countries of residence of winners and/or to announce the names of visitors on the Sites (e.g., on our blog) or otherwise in accordance with the rules applicable to the applicable promotion. To the extent that the terms and conditions of the rules concerning the treatment of your Personal Information conflict with this Privacy Policy, the terms and conditions of the rules shall control.
• to identify you to anyone to whom you send messages through the Sites.
• by you, on message boards, chat, profile pages and blogs and other services to which you are able to post information and materials (including our Social Media Pages). Please note that any information you post or disclose through these services will become public information, and may be available to visitors to the Sites and to the general public. We urge you to be very careful when deciding to disclose your Personal Information, or any other information, on the Sites.
• if you participate in social sharing (such as if you connect your social media account to your Site account or log-into your Site account from you social media account), to your friends associated with your social media account, to other website users and as well as to your social media account provider, in connection with your social sharing activity. For example, if you register on the Sites using a social media account, we may post a generic registration message on your social media profile, and if you click a social media “like” button on a Site while logged in to your social media account, your actions will be transmitted to the applicable social media provider and may be available on your social media profile. By connecting your Site account and your social media account you authorize us to share information with your social media account provider and you understand that the use of the information we share will be governed by the social media site’s privacy policy. If you do not want your Personal Information shared with other users or with your social media account provider, please do not connect your social media account with your Site account and do not participate in social sharing on the Site.
• by you, if you participate in a live social media feed (which you may do, for example, by referencing us in your social media post or “liking” us on a social media platform). If you do participate, your public username and profile photo may be displayed on the Sites along with your post.
• to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).
• as we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.

Managing your direct marketing preferences

Subject to your consent if required by applicable law, we may provide you with direct marketing about our products and/or services, those of our affiliates or partners, and certain other marketing materials which we believe may be of interest to you. This communication may occur by (without limitation) email, telephone, post or SMS. On the relevant page(s) of this Site, as relevant, there will be consent mechanisms relating to these types of communications, as relevant and if required by applicable law.

We will take steps to ensure that any direct marketing that you receive from us by electronic means will provide a simple means for you to stop further communications. For example, in emails we may provide you with an ‘unsubscribe’ link, or an email address to which you can send an opt-out request. We will take steps to action any such stop request from you within a reasonable period, subject to sufficient time for the change to be administered. In addition, you can change your mind at any time about these communications by contacting us using the contact details set out below. In such cases we would not necessarily remove all your Personal Information from our database(s) but we would take steps to seek to note and respect your changed preferences.

OTHER Information

Other Information We May Collect

“Other Information” is any information that does not reveal your specific identity, such as:

• Browser and device information
• Server log file information
• Information collected through cookies, pixel tags and other technologies
• App usage data
• Demographic information and other information provided by you
• Location information
• Aggregated information

How We May Collect Other Information

We and our third party service providers may collect Other Information in a variety of ways, including:

• Through your browser or device: Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, service provider, and the name and version of the Sites (such as the App) you are using. We use this information for statistical purposes as well as to ensure that the Sites function properly.
• Through server log files: Your “IP Address” is a number that is automatically assigned to the computer or device that you are using by your Internet Service Provider (ISP). An IP Address is identified and logged automatically in our server log files whenever a user visits the Sites, along with the time of the visit and the page(s) that were visited. Collecting IP Addresses is standard practice on the Internet and is done automatically by many websites. We use IP Addresses for purposes such as calculating Sites usage levels, helping diagnose server problems, and administering the Sites. Please note that we treat IP Addresses, server log files and related information as Other Information, except where we are required to do otherwise under applicable law.
• Using cookies: Cookies allow a web server to transfer data to a computer or device for recordkeeping and other purposes. We use cookies and other technologies to, among other things, better serve you with more tailored information and facilitate your ongoing access to and use of the Sites. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to decline the use of cookies. To learn more about cookies, please visit [http://www.allaboutcookies.org/]. To learn more about our use of cookies in the EU, please see our cookies policy
• Using Adobe Flash technology (including Flash Local Stored Objects (“Flash LSOs”)) and other similar technologies: We may use Flash LSOs and other technologies to, among other things, collect and store information about your use of the Sites. If you do not want Flash LSOs stored on your computer or device, you can adjust the settings of your Flash player to block Flash LSO storage using the tools contained using the Website Storage Settings Panel

[http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html]. You can also control Flash LSOs by going to the Global Storage Settings Panel

[http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager03.html]

and following the instructions (which may include instructions that explain, for example, how to delete existing Flash LSOs (referred to "information" on the Macromedia site), how to prevent Flash LSOs from being placed on your computer or device without you being asked, and (for Flash Player 8 and later) how to block Flash LSOs that are not being delivered by the operator of the page you are on at the time). Please note that setting the Flash Player to restrict or limit acceptance of Flash LSOs may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with the Sites or our online content.

• Using pixel tags, web beacons, clear GIFs or other similar technologies: These may be used in connection with some Sites pages and HTML-formatted email messages to, among other things, track the actions of Sites users and email recipients, measure the success of our marketing campaigns and compile statistics about Sites usage and response rates.
• Through your use of an App. When you download and use an App, we and our service providers may track and collect App usage data, such as the date and time the App on your device accesses our servers and what information and files have been downloaded to the App based on your device number.
• From you: Information such as date of birth, gender and zip code, as well as other information, such as your preferred means of communication, may be collected when you voluntarily provide this information. In cases where the same is not combined and cannot be combined with Personal Information in a way which does or may identify you, this information will not be your Personal Information and our processing of it would not be governed by applicable data privacy law or subject to the relevant sections of this Privacy Policy. (In all other cases this information will be your Personal Information and it will be governed by applicable data privacy law and it will be subject to the relevant sections of this Privacy Policy).
• Physical Location: We may collect the physical location of your device by, for example, using satellite, cell phone tower or WiFi signals. We may use your device’s physical location to provide you with personalized location-based services and content. We may also share your device’s physical location, combined with information about what advertisements you viewed and other information we collect, with our marketing partners to enable them to provide you with more personalized content and to study the effectiveness of advertising campaigns. In some instances, you may be permitted to allow or deny such uses and/or sharing of your device’s location, but if you choose to deny such uses and/or sharing, we and/or our marketing partners may not be able to provide you with the applicable personalized services and content.
• By aggregating information: Aggregated Personal Information does not personally identify you or any other user of the Sites, (for example, we may use Personal Information to calculate the percentage of our users who have a particular telephone area code). That Aggregated Personal Information may also be used for statistical analysis and administration, including analysis of trends, carrying out actuarial work, tailoring products and services, risk assessment and analysis of costs and charges in relation to our products and services.

How We May Use and Disclose Other Information

Please note that we may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law including where such use is not in accordance with applicable data privacy law. If we are required to treat Other Information as Personal Information under applicable law, then, in addition to the uses listed in the “How We May Collect Other Information” section above, we may use and disclose Other Information for all the purposes for which we use and disclose Personal Information.

In some instances, we may combine Other Information with Personal Information (such as combining your name with your zip code). If we combine any Other Information with Personal Information, the combined information will be treated by us as Personal Information as long as it is combined.

THIRD PARTY SITES

This Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third parties, including any third party operating any site to which these Sites contain a link. The inclusion of a link on the Sites does not imply endorsement of the linked site by us or by our affiliates.

In particular, please note that the Sites may contain a link to e-commerce websites, including some e-commerce websites that are Coca-Cola branded. This Privacy Policy does not govern any e-commerce websites to which the Sites may contain a link. Any Personal Information that you provide through the e-commerce website will be subject to the privacy policy of the e-commerce site, and not this Privacy Policy. We have no control over, and shall not be responsible for, the use of information collected through the e-commerce site.

Additionally, we may provide you with access to third-party functionality that permits you to post content to your social media account(s). Please note that any information that you provide through use of this functionality is governed by the applicable third party’s privacy policy, and not by this Privacy Policy. We have no control over, and shall not be responsible for, any third party’s use of information that you provide through use of this functionality.

We are also not responsible for the collection, usage and disclosure policies and practices (including the data security practices) of other organizations, such as Facebook, Apple, Google, Microsoft, RIM or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider or device manufacturer, including any Personal Information you disclose to other organizations through or in connection with the Apps or our Social Media Pages.

Careers

The Sites may include a link to our Careers section, which contains information on what it's like to work for us and methods for applying for jobs at our offices worldwide. Any Personal Information submitted through this portion of the Sites, or to email addresses listed on this portion of the Sites, will be governed by our Resumé/CV Submission Policy. Please click here [http://www.thecoca-colacompany.com/careers/index.html] to review that policy.

Third Party AdvertisING-RELATED VENDORS

Please note that our online and email advertising-related vendors may use pixel tags, web beacons, clear GIFs or other similar technologies in connection with the Sites to help manage our online and email advertising campaigns and strengthen the effectiveness of such campaigns. For example, if a vendor has placed a unique cookie on your computer, the vendor may use pixel tags, web beacons, clear GIFs or other similar technologies to recognize the cookie during your visit to the Sites and to learn which of our online advertisements may have brought you to our Sites, and the vendor may provide us with such Other Information for our use. Please note we may link such Other Information provided to us by our vendors to Personal Information about you that we have previously collected, subject to applicable law and, where relevant, your consent. Such combined information will be treated as Personal Information hereunder as long as it is so combined.

Subject to applicable law and, where relevant, your consent, we may use third-party advertising companies to serve advertisements on our Sites. These companies may use information (not including your name, address, email address or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice, please visit http://evidon.com, and to know your choices about not having this information collected or used by these companies, please visit http://www.evidon.com/consumers/profile_manager#tab3.

security

We use reasonable organizational, technical and administrative measures to seek to protect Personal Information under our control and as may be required in accordance with applicable data privacy law. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the “Contacting Us” section below (note that physical mail notification will delay the time it takes for us to respond to the problem).

CHOICES AND ACCESS

Your choices regarding our use and disclosure of your Personal Information

We give you many choices regarding our use and disclosure of your Personal Information for marketing purposes.

• If at any time you wish to stop receiving email marketing communications from us, please just let us know by emailing, calling or writing to us using the contact information listed below in the “Contacting Us” section or by using the unsubscribe feature in the marketing email you received. In your request, please indicate that you wish to stop receiving email marketing communications from us.

• In addition, we will not disclose your Personal Information to third parties, including our subsidiaries, for the third party's direct marketing purposes if we have received and processed a request from you that your Personal Information not be shared with third parties for that purpose. If you would like to submit such a request, please just let us know by emailing, calling or writing to us using the contact information listed below in the “Contacting Us” section. Please clearly indicate that you request that The Coca-Cola Company not disclose your Personal Information to The Coca-Cola Company subsidiaries and/or other third parties for their direct marketing purposes.

Please note that changes may not be effective immediately. We will endeavor to comply with your request(s) as soon as reasonably practicable. Please also note that if you do opt-out of receiving marketing-related messages from us, we may still send you important administrative messages, and you cannot opt-out from receiving administrative messages.

How you can access, change or suppress your Personal Information

To review, correct, update, suppress, delete or otherwise limit our use of your Personal Information that has been previously provided to us, please email, call or write to us using the contact information listed below in the “Contacting Us” section and clearly describe your request. We will take steps to seek to correct or update any information as necessary and in accordance with applicable law and pursuant to our checks on whether that information is in need of correction or update.

In your request, please make clear what information you would like to have changed, whether you would like to have your Personal Information suppressed from our database or otherwise let us know what limitations you would like to put on our use of your Personal Information. We will try to comply with your request as soon as reasonably practicable. Note that despite our efforts, there may be residual information that will remain within our databases and other records, which will not be removed or changed. Further, please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting such change or deletion (e.g., when you make a purchase or enter a promotion, you may not be able to change or delete the Personal Information provided until after the completion of such purchase or promotion).

RETENTION PERIOD

We will retain your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

use of sites by MINORS

The Sites are directed to individuals who are permitted to share their Personal Information without parental consent and we request that other individuals (including individuals under the age of 18) not provide Personal Information through the Sites. Where necessary in accordance with applicable data privacy law we may seek to collect verifiable consent from parents/guardians to permit the processing of Personal Information relating to minors.

CROSS-BORDER TRANSFER

Your Personal Information may be stored and processed in any country where we have facilities or service providers, and, in cases where this is permitted under applicable data privacy law, we will assume that by using our Sites you consent to the transfer of information to countries outside of your country of residence, including the United States, which may provide for different data protection rules than in your country. We may at our discretion and where required under applicable data privacy law ask you for express consent to transfers of your Personal Information on relevant pages of this Site, including for example by asking you to tick a box to indicate your express consent to the same.

European Union based users should note that their personal information will be transferred to countries or territories outside the European Economic Area. We seek to ensure the protection applied to your personal information as processed in those other countries or territories is adequate in accordance with applicable law.

SENSITIVE INFORMATION

we ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health or medical condition, criminal background or trade union membership) on or through the Sites or otherwise to us.

UPDATES TO THIS PRIVACY POLICY

We may change this Privacy Policy. Please take a look at the “Last Updated” legend at the top of this page to see when this Privacy Policy was last revised and to ensure you are aware of any changes when you visit the Site. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on a Site. Your use of the Sites following these changes means that you accept the revised Privacy Policy. If there are substantive changes, including to the Cookies we use, we may at our discretion bring those to your attention, for example, by a message posted on the landing page of this Site which all users see on their next visit, or by a repeat cookies banner.

CONTACTING US

If you have any questions about this Privacy Policy, please contact us as follows:

1. You may email us at: http://www2.coca-cola.com/mail/eQuery_other.html
2. You may call us at 1-800-438-2653
3. You may send mail to the following postal mail address:
   
   Attn: Website Privacy Policy
   Industry and Consumer Affairs
   The Coca-Cola Company
   1 Coca-Cola Plaza
   Atlanta, GA 30313
   
   UK and other European Union based users may contact their local Coca Cola affiliates by clicking on the “contact us” tab of this Site.

Please note that email communications are not always secure; so please do not include credit card information or sensitive information in your emails to us.